After pouring your heart and soul into sourcing, interviewing, and the volleyball of scheduling, the day has come for that amazing unicorn candidate to meet with the client. You've been waiting all week for this...
... and then you get the email they no-showed for the interview. *gulp*
Or even worse, they've already met with the whole team, everyone loves them and poised to make an offer, only for the candidate to ghost.
Candidate ghosting is a recent phenomenon that has only steadily increased over the last few years.
The more we count on emails, texts, automation, and technology, the easier it is for candidates to feel disconnected form the interview process. The less invested they are, the easier it is to disappear without remorse.
Frustrated by lack of communication from hiring managers?
Tired of not hearing back from candidates?
Switch up your communication tactics! Incorporating text into your arsenal is one of the most efficient changes possible.
Employed job seekers are checking their email after work and if they have plans, then that email you sent on Tuesday morning isn’t getting a response until Wednesday night. How many times have you had a candidate email back a week later apologizing for not having seen an email earlier? Not to mention all the emails that go to junk or spam folders (or promotions tab for those gmail users).
Likewise, unless your client or hiring manager is sitting at a desk all day, they are likely out and about. They are in meetings with their own clients and stakeholders. They can’t pick up a phone call, but will likely check a text.
While calls will generally get you quicker responses with older demographics, most millennials and Get Z avoid calls from...