The 1 Underutilized Tool To Transform Your Candidate Response Rate

Frustrated by lack of communication from hiring managers?

Tired of not hearing back from candidates?

Switch up your communication tactics! Incorporating text into your arsenal is one of the most efficient changes possible.

Employed job seekers are checking their email after work and if they have plans, then that email you sent on Tuesday morning isn’t getting a response until Wednesday night. How many times have you had a candidate email back a week later apologizing for not having seen an email earlier? Not to mention all the emails that go to junk or spam folders (or promotions tab for those gmail users).
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Likewise, unless your client or hiring manager is sitting at a desk all day, they are likely out and about. They are in meetings with their own clients and stakeholders. They can’t pick up a phone call, but will likely check a text.
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While calls will generally get you quicker responses with older demographics, most millennials and Get Z avoid calls from unknown numbers like the plague. It’s rare people even check their voicemail. How often do you encounter full voicemails?

Text is where things are heading and the best recruiters use it.

If high volume hiring, experiment with a program like GoogleVoice where a user can have a separate number and send messages from the desktop. Message templates only further expedite your outreach efforts. If using GoogleVoice, be sure to change up and tweak your templates if you're sending out mass messages, so you don't get flagged by Google as spam. Unfortunately, GoogleVoice wasn't created for business purposes so you can get yourself temporarily blocked if they perceive your account as spamming people.

In 2017, I hired 440 people - and it wouldn’t have been possible without text via GoogleVoice. Even with salaried agency recruitment these days, I use text often for quick communication with clients and candidates. It's revolutionized the speed of candidate responses.


At the end of the day, use the means of communication that will get you results; and that your clients and candidates want. Do not expect others to cater to your preferences.

 

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